Is the NBA rigged? Seems like it. After all, once it became nothing more than "entertainment" (as players started reminding us in the 80's) what difference would it make anyway? I mean, in essence, all entertainment is rigged. Every TV show, movie or play is rigged, because the writer wrote it to work out a certain way. Once the networks and the sports franchises stopped being sports, and gave in to the entertainment model, why bother worrying?